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View story 1 0 Consumers don't need purple ketchup or Crystal Pepsi. They need meaning http://www.mywire.com/pubs/BusinessWeek/2007/03/05/2995551?e... Submitted by willmurphy 15 months, 2 days, 1 hour ago A flood of recent articles, books, podcasts, and blogs offers the following advice to businesses in today's global marketplace: To remain competitive, you must innovate, innovate, innovate. You must spread innovation throughout your company like fertilizer, the experts exhort. And everyone within the organization--custodians and executives alike--had better embrace innovation lest they imperil the company itself. The I-word is everywhere, becoming this generation's "efficiency" or "Total Quality Tags: innovation comment (0) | Category: Business | Add willmurphy as a source Comments Votes (my sources) Votes (Everyone) Add your comment Add your comment If you already have an account, sign in: Email address: Password: If you don't, just complete these fields: (or join Trend Notes for free) Your name: Your site: (optional) Your comment: (You have up to 5000 characters left) Can you see the 5 most prominent letters/numbers in this image? (case insensitive) Please enter them here: « go back

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