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View story 1 0 DVRs Cause Advertising Creativity http://www.poststar.com/articles/2007/05/29/ae/today/6a3a2c8... Submitted by willmurphy 15 months, 3 days, 2 hours ago Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials. Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks. They're incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help. Tags: advertising comment (0) | Category: Business | Add willmurphy as a source Comments Votes (my sources) Votes (Everyone) Add your comment Add your comment If you already have an account, sign in: Email address: Password: If you don't, just complete these fields: (or join Trend Notes for free) Your name: Your site: (optional) Your comment: (You have up to 5000 characters left) Can you see the 5 most prominent letters/numbers in this image? (case insensitive) Please enter them here: « go back

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